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PERSEVERANCE- We do not give up once we have a goal.
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RESPECT
- For others, before ourselves.
- We strive to earn respect of everyone (rich or poor) – never demanding or expecting respect of others because of who we think we are.
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QUALITY
- In all we do.
- Not only our products, but including our actions and non-actions, our verbal and non-verbal, our output and inputs.
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ACCOUNTABILITY
- As leaders we are accountable for our own and our teams actions and non-actions, verbal and non-verbal, inputs and outputs.
- We do not pass the buck.
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